The Office of the Australian Information Commissioner has released its triennial [Australian Community Attitudes to Privacy Survey](https://www.oaic.gov.au/news/media-centre/australians-more-concerned-about-privacy-as-trust-in-ai-languishes,-survey-finds), and the AI numbers are stark. Just 4 per cent of Australians trust AI companies. Only social media platforms rank lower, at 3 per cent. The broader trend is sharpening: 87 per cent of respondents are more concerned about privacy than five years ago, and privacy complaints to the OAIC are up 73 per cent this financial year to date. The survey was run by the Social Research Centre in March 2026 with 1,511 nationally representative adults. Privacy Commissioner Carly Kind noted that "wariness of emerging technologies is increasing, particularly in terms of fairness, accountability and the practical ability to exercise rights." The number worth building strategy on: 68 per cent would be more likely to use digital services if they knew data was handled fairly and responsibly. For any team deploying AI on customer or employee data, the complaint pathway is not a side process. It is part of the control environment, and now a measurable trust asset.
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